Downtown Kingston is partnering with St. Lawrence College and Queen's University in a special new program designed to promote participating BIA member businesses to students.

We're looking for businesses who already offer, or would like to create special offers for all SLC & Queen's students who carry student ID. Offers should be attractive, and ongoing- not seasonal or temporary.

Participating businesses will:

• be listed on a dedicated Downtown Kingston webpage, which Queen's and SLC student governments will promote on campus through their own channels,
  
  
• receive branded assets to display, identifying you as participants. Expect countertop tent cards for point of sale and/or window clings.
  
  
• receive information sheets to help you and your staff communicate about the program, and recognize eligible student IDs.

Queen's and SLC bring close to 40,000 students to Kingston every year — and through new, active partnerships, Downtown Kingston now has more access to student-operated marketing platforms than ever before. This program will be promoted on social accounts, on-campus digital display screens, newsletters, and more!

• A good offer gets new students through your door first.
• Become "their" spot, and you've got multiple years of repeat business.
• Many students stick around after graduating.
• Students talk. A discount worth using gets shared — free promotion.
• Direct reach through student government channels, and their marketing resources, so you're reaching students through people they already trust.

Bottom line: an evergreen offer isn't just a discount, it's a way to turn new students into regulars, and generate a reputation that keeps traffic flowing to your business year after year.

If you're interested in participating in this program, click the button below.

For the best promotional opportunities for your business,
SUBMIT YOUR OFFER BY END-OF-DAY, THURSDAY AUGUST 27, 2026.